Abrams’ Star Trek DVD Hides Secret Webcam Hologram

J.J. Abrams’ Star Trek will arrive on DVD in time for Thanksgiving, and it’ll come with a hologram that unlocks hidden online content.

The Trek DVD’s cover includes the hologram that unlocks the “augmented reality” features, according to Variety.com. Users will need an internet connection and a computer with a webcam; they will have to log in to a website to access the extras. Using the webcam, they will hold up the DVD cover design with the hologram to control various online features.

The interactive Trek cover art unveils tours of the Enterprise’s decks and a game originating on the ship’s bridge. Apparently, the DVD acts as a sort of optical mouse, steering the user’s perspective through the content, not unlike the current promotion that lets fans unlock Blink-182 concert footage using a specially marked Doritos bag.

The two-disc set arrives Nov. 17 and will include all of the expected special features, including commentaries and several scenes cut from the theatrical print.
http://www.wired.com/underwire/2009/07/abrams-star-trek-dvd-hides-secret-webcam-hologram/