Total Rewards extends Star Trek experience

Harrah’s Entertainment, Inc.’s Total Rewards members can now unlock Star Trek Episode Four on more than 100 WMS slot machines available in 29 of 36 Total Rewards casino resorts across the country. An additional four casinos will have Episode Four available later this year. Introduced in late 2008, the WMS Star Trek game is a personalized slot experience that integrates directly into the player loyalty program. Guests use their Total Rewards card to save their progress and can resume their game on any WMS Star Trek machine in a Total Rewards casino resort. Additionally, Total Rewards members can earn exclusive "bonus" achievement medals for their Harrah’s play to gain access to each episode.

"In today’s casino gaming environment, guests demand these personalized experiences," says Katrina Lane, Senior Vice President and Chief Technology Officer of Harrah’s Entertainment. "Thousands have tried their luck on our Star Trek slot machines, and more than 2,500 have unlocked Episode 3 in less than six months." Since the initial launch there has been over 150,000 unique logins established across the country and player engagement continues to grow.

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