Tuesday, January 26, 2010

SCENE Brings Star Trek Back to the Big Screen for Two Million Members

On February 10th, Canadians will be flocking to the big screen for a FREE member-only encore screening of Star Trek, courtesy of SCENE, the entertainment rewards program from Cineplex Entertainment (TSX: CGX.UN) and Scotiabank (TSX: BNS). To celebrate reaching two million members, SCENE recently invited members in Quebec to vote for the 2009 blockbuster movie they most wanted to bring back to Cineplex Entertainment theatres. Star Trek emerged as top choice in Quebec.

Star Trek, a film about a young James T. Kirk and his crew, received the most member votes in Quebec. The free screening for SCENE members will take place at Cineplex Entertainment theatres across Quebec in cities including Montreal, Trois Rivieres, Sherbrooke, Ste-Foy and Brossard on Wednesday February 10, 2010 at 7:00pm local time. The screenings are open to all SCENE members. Each member is entitled to pick up two free tickets and two free popcorn coupons (courtesy of Scotiabank) on the day of the screening - while quantities last. To get their tickets, members will need to show their SCENE membership card at the box office. The first 100 ticket holders to arrive for the 7pm screening at each theatre will also receive a special SCENE gift bag as they enter the auditorium.

Launched in 2007, the SCENE program reached the two million member milestone in October 2009 after steadily acquiring an average of 10,000 - 15,000 new members each week. More than just a movie rewards card, SCENE has significantly expanded its rewards offerings since its inception, giving members the movie, music and exclusive entertainment experiences they want most - including concert tickets, DVDs and Blu-ray discs, discounted music merchandise, online music downloads and opportunities to win once-in-a-lifetime entertainment experiences.

WHAT: SCENE Two Million Member Celebration - FREE Encore Screening of
Star Trek

- FREE member screening (limit 2 tickets per member)
- First 100 ticket holders at each theatre will also get a special
SCENE gift bag

WHEN: Wednesday February 10, 2010 at 7:00pm (local time)

WHERE: 7 Cineplex Entertainment theatres across Quebec

- Visit for participating theatre

For more information about SCENE's Two Million Member Movie Celebration, interviews are available with Shawn Bloom, General Manager of SCENE, or visit

Media Contacts:
Jessica Dupras for SCENE
514-908-0110, ext.314

Wendie Godbout for SCENE
514-908-0110, ext.311